The need for organisations to learn, adapt, innovate and transform has never been greater than today. Our sales management meetings have proven to be a powerful and effective solution to provide sales managers/ professionals with the knowledge, skills and confidence they need to steer the process of change or address specific sales management issues.

As a result of our partnership with UBA we are proud to announce the reactualized SMA programme 2020, which also includes top notch sales trainings, workshops and a congress.

Discover our program for 2020 which is especially developed for the successful sales manager or professional of tomorrow.


5 seminars with keynote speakers & networking reception:

16/01 RED Selling: deal oriented and assertive salespeople perform better – Jan Roel van Rhee (author)
20/02 Retail Apocalypse – how to survive? – Bart De Jonghe (Puratos)
23/04 (webinar) How retail players can revolutionize their market insights thanks to big data capturing – Jonas Deprez & Alexander De Lancker (Daltix)
18/06 (webinar) Key drivers in motivating your sales department/force – Gerald Naelaerts (Zenith Training & Consultancy)
17/09 The biology of loyalty can uplift your sales performance – Bert Martin Ohnemüller (Neuromerchandising Group)

1 Sales special edition

17/11 Special edition : empowering sales – International Keynote: Prof. Deva Rangarajan (Center for Professional Selling – Ball State University

3 Sales trainings – you can choose from the following sessions :

09/03 Lead generation through Social Selling – Benny Van Calster
11/05 (webinar) Digital transformation in Sales and Retail – Bert Hendrickx
15/06 (webinar) Masterful sales presentations … to convince clients and grow your business – Filip Muyllaert
07/09 (webinar) Omnichannel strategies & e-commerce – Els Breugelmans
12/10 Understanding & Learning from your competitors – Jacky Cox
07/12 Customer experience management in a digital world – Valérie Busquin

1 Xmas lunch :

15/12 Xmas lunch with mystery guest

SMA program 2020 (A4 format) to download – SMA brochure 2020 to download