NOVEMBER 16, 2016



As member of the SMA you are kindly invited to the 5th edition of the Marketing & Sales Performance Summit (half day conference) of Minds & More.
At this conference you will learn about the tools to get your Marketing and Sales teams on track for commercial excellence.
The conference will be held in Mechelen (Lamot) and starts with a lunch at 12.00 am.
Normally the registration fee amounts € 195, but as SMA member we are pleased to give you or your colleague a discount of 50 %.


What about the programme ?

During the conference a variety of keynote speakers will share the latest trends and help you find effective answers to guide your Marketing, Sales and Transformation teams to success. Together we will dive into inspiring customer cases covering the Sales, Marketing and Cross functional domains.

Starting keynote (plenary session): How to sell yourself in the board room?; followed by practical and inspiring cases. You have the choice between Sales, Marketing and Cross functional cases.


Sales tracks/cases:

  • The power of sales metrics to increase your sales performance (Betabit)
  • Leveraging social selling and content management to build brands & boost sales (Showpad & Linkedin)
  • Integrating sales trainings to achieve sales goals (panel with a.o. Real Dolmen, Philips, …)


Marketing tracks/cases:

  • Managing Omni-Channel effectively (Digital Consultant S. De Keer)
  • Developing a common playfield between Sales and Marketing to prepare a successful marketing automation project (Federale Verzekeringen)
  • How to successfully implement your marketing automation platform (Luminus)


Cross functional tracks/cases: find out more on the website.

At 17.00 pm the tracks will be followed by a networking drink !


You are interested & want to subscribe?

Click here and use the code VIPSMA on the booking page … as such you will get a discount of 50% on the subscription fee of €195